Your destination. Your brand. Your app.

GoHere is a subscription with a fixed monthly price and no setup fee. Most destination organisations are on the €399 per month plan. Larger destinations and regional organisations publishing at greater scale are on €999 per month. Which one fits depends on how many places you publish and how many people in your team edit the app, and your price is confirmed in the intro call. There is no development budget, no capital request and no separate maintenance contract.

That depends on your own organisation’s rules, so it is worth checking early. As a reference point, the €399 plan is €4,788 a year, which in most destination organisations sits inside an existing marketing or communications budget line rather than triggering a full tender. There is no capital expenditure to fund, because there is no build cost.

This is the question that decides whether a destination app works, and it is worth being honest that most destination apps fail here. It is the first thing to work through on the call, because the answer depends on where you already meet your visitors: your website, your newsletter, the tourist office, your accommodation partners. As a reference point, VVV Terschelling serves an island of around 4,900 residents and their app has passed 20,000 downloads. Across GoHere apps, 60 percent of activity comes from people opening the app again rather than from first time users.

No. GoHere builds and publishes the app and takes care of every update afterwards. Your team works in a portal where you add places, change the start screen and publish new content yourself. There is no development budget and no release cycle to plan around.

One person owns the app. You do not write your recommendations from scratch, because existing content is imported from a spreadsheet, Google My Maps, WordPress or your current system. After launch, adding a place or changing the start screen is done in your own portal and takes minutes. GoHere handles the platform, the store submissions and every update.

Yes. Terschelling Tips, Ciao Tutti, Hemels Madrid and Malaga Tips are live in the App Store and on Google Play right now. Install one and you see exactly what your visitors would see, without speaking to us at all.

It is your app. Your name and logo on the store listing and the home screen, your colours and typography inside, and it is published under your own developer account. Visitors download your destination, not GoHere.

GoHere is a Dutch company that builds and runs destination apps, with Transavia, the airline, as a shareholder through its venture fund. Your app is published under your own developer account, so the store listing and the name stay with you regardless, and every tip, image and statistic can be exported at any time.

You do. Every tip, image and usage statistic is yours and can be exported at any time.

A website is where people plan. An app is where they decide. It sits on the home screen while they are in the destination, works from the map with what is nearby, and lets them save places for later. And unlike a website visit, you can see which recommendations are actually being used.

Yes. Both the interface and the content can be translated, and translation is handled per place, so you can start in your own language and add English or other languages when you are ready.

Yes. Content can be imported from a spreadsheet, Google My Maps, WordPress or another content system, so you are not starting from an empty app.

Yes. Featured places, campaigns and events can be sold to local partners, and what they pay goes to you. If your partners already pay a membership fee for visibility, it is worth deciding early what the app includes for members and what is sold on top. That is a good thing to work through on the call.